Уолтер липпман общественное мнение краткое содержание

Социальные стереотипы. Часть 1 - БэкмологияНазвание книги: Уолтер липпман общественное мнение краткое содержание
Страниц: 220
Год: 2015
Жанр: Фантастика

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О книге «Уолтер липпман общественное мнение краткое содержание»

A trend that has been in effect for the last century or so is the development of information and communication technologies to manufacture this consent. Selling Conflict in the 21st Century: PR or Advertising the Way to Public Consent? Gregory John Simons, Researcher at the Uppsala Centre for Russian and Eurasian Studies, Uppsala University, Sweden E-mail: gregmons@The outcome of modern conflicts is being determined more and more by political considerations than military ones.

This paper focuses on one of those communication technologies (advertising), one country — the United States, and one case — the campaign to 'legitimise' the US attack and occupation of Iraq. Within a democratic political framework, for a country to go to war its government should have public consent.

Advertising is associated with the goal of ‘telling and selling’ of a product or service. 2 • 2013 Ракурс Foreshortening / Sichtw inkel УДК 6 G. A trend that has been in effect for the last century or so is the development of information and communication technologies to manufacture this consent.


However, it can be a means for an organization or political entity to gain control over content, the placement, and timing of PR messages. This paper focuses on one of those communication technologies (advertising), one country — the United States, and one case — the campaign to 'legitimise' the US attack and occupation of Iraq.


Электронное научное издание Альманах Пространство и Время. Advertising is associated with the goal of 'telling and selling' of a product or service.


Данная статья посвящена одной из тех самых коммуникационных технологий (рекламе) в одной стране — США и одному событию — широко освещаемой кампании, направленной на то, чтобы «узаконить» нападение США и оккупацию Ирака.

Ключевые слова: информационные и коммуникационные технологии, контроль над контентом, реклама, общественное согласие, оккупация Ирака Introduction George Creel, the civilian director of the Committee for Public Information, a government agency that has been credited with helping bring the United States into the First World War in 1917 once stated: "people do not live by bread alone; they mostly live by catch phrases" [Ewen 1996, p. This implies an ability to drive the thoughts and behaviour of man by a relatively 'shallow' process of perception.


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